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In this Future Friday talk, Minh Tsai, founder of Hodo Foods, breaks down his mission to re-educate and re-introduce consumers and chefs to tofu. Tsai’s What’s the Big Idea? session at the Winter Fancy Food Show shines a light on what is driving the plant-based food industry and what consumers are looking for in a plant-based dish. Though there were several considerations while creating Hodo’s products, there was one thing that could not be compromised. “We knew this 15 years ago when we started the tofu company,” says Tsai, “We wanted to make a better tofu and consumers will always want taste, no matter what. …Taste remains paramount.”

View Tsai’s full talk above as part of SFA’s Future Fridays series.