Genuine article: Chris Mitchell, managing director of the Genuine Dining Co, on creating a boutique catering brand with big ideas
Genuine article: Chris Mitchell, managing director of the Genuine Dining Co, on creating a boutique catering brand with big ideas
Chris Mitchell is the man behind the transformation of Yes Dining into multimillion-pound catering enterprise the Genuine Dining Co, and he hasn’t stopped there, securing multiple high-profile contracts as well as a high-street sushi operation, all with a very bright future. He talks to Janie Manzoori-Stamford
from The Caterer