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Hard kombucha, upcycled foods, leveled-up breakfasts, and produce-based jerky are among Whole Foods Market’s top food trend predictions for 2021. Rounding out the top 10 are functional foods, new takes on pantry staples, coffee beyond the mug, culinary-inspired baby food, alternative oils, and chickpea-based products.

Each year, a Trends Council of more than 50 Whole Foods Market team members, including local foragers, regional, and global buyers and culinary experts, compile trend predictions based on decades of experience and expertise in product sourcing, studying consumer preferences, and being on the frontlines with emerging and existing brands. Significantly influenced by the state of the food industry, the 2021 trends report reveals some of the early ways the food industry is adapting and innovating in response to COVID-19 for a post-pandemic food world.

“There have been radical shifts in consumer habits in 2020. For example, shoppers have found new passions for cooking, they’ve purchased more items related to health and wellness, and more are eating breakfast at home every day compared to pre-COVID,” said Sonya Gafsi Oblisk, chief marketing officer at Whole Foods Market, in a statement. “Food trends are a sign of the times, and our 2021 trends are no exception.”

Related: Searches For Mexican Street Food, Pumpkin Treats SurgeRecreating Travel and Tradition, Product Stories Among Trends at Specialty Food Live! Event.

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